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We’ve previously written about customer success – what it is, why it’s important, and how to achieve it. This week, we continue to explore this key idea of customer success, and the role marketing plays in helping your company highlight its dedication to customers. What is customer success marketing? Customer success marketing lies […]
In tech and business, the term “customer success” is gaining in popularity. But customer success is more than just a buzzword: it’s a real concept that, when used effectively, will grow your company by ensuring mutually beneficial relationships between you and your clients. What does the term “customer success” mean? Customer success has its […]
It is often said that leaders are born, not made. However, research and practice have contradicted this notion time and time again, showing that anyone can learn and exhibit good leadership skills. As with any other professional or personal skill, leadership takes time and effort to develop, but is crucial for individuals striving to make […]